This page incorporates all the newest data, insights, and developments you may need to help you understand how folks in Hong Kong use digital devices and providers in 2024.
Go world-wide: see how Hong Kong’s present “state of digital” compares with connectivity in other countries by studying our flagship Digital 2024 World wide Overview Report, which includes a huge selection of slides of world digital data, and our in-depth analysis of what these figures may possibly imply for you personally.
As we pointed out within the Fb segment earlier mentioned even though, improvements during the audience access figures printed in Meta’s advert scheduling tools don't automatically correlate with General changes in its platforms’ Energetic consumer bases.
Even so, Meta has built essential improvements to how its promotion assets report audience achieve data in excess of the latest months – which include producing considerable revisions to its foundation audience data for Fb – so the figures shown listed here might not be directly equivalent with figures published within our previous reviews.
To find out more about these improvements, make sure you see this article, and also our complete notes on data.
The volume of social networking users in Hong Kong In the beginning of 2024 was such as 86.two % of the whole population, however it’s vital that you anxiety that social networking customers may well not signify distinctive folks (see our comprehensive notes on data to master why).
By way of example, buyer research findings posted by GWI often provide pretty a unique photograph of X use by gender in comparison with X’s own audience data.
In the meantime, TikTok’s ad access in Hong Kong was comparable to 1.0 p.c with the neighborhood Online consumer foundation at the start in the 12 months, in spite of age.
Be aware: LinkedIn’s promotion means only publish viewers gender data for “woman” and “male” people.
The revised figures as well as the present-day cost GDP will be unveiled about two months later on for the primary, next and 3rd reference quarters and around the Funds Working day for the fourth quarter.
Nevertheless, complexities affiliated with the collection and Investigation of Net consumer data indicate that it could frequently choose various months right before research is ready for publication.
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Note: Meta’s advertising resources only publish viewers gender data for “feminine” and “male” buyers.
This contrasts With all the gender data available within the marketing applications of platforms like Fb, which relies over the gender that buyers themselves enter in their own individual profile.